How to Grow Your Business


Get to know your customers:
Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.

Offer great customer service:
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.

Nurture existing customers and look for new opportunities:
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure that you find the right balance between nurturing customers and finding new ones.

Use social media:
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.

Attend networking events:
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.

Host events:
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.

Give back to your community:
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile.

Measure what works and refine your approach as you go:
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results.

Traits of Successful People


1. They’re willing to take risks. Are you willing to bet the farm that you can achieve the goal you’ve set for yourself? If not, then you’re likely holding back on something. Success comes when you’re willing jump and truly go all-in. If you’re holding back on something, you’ll likely never reach your full potential.

2. They’re willing to work. Innate qualities like intelligence and talent play a factor in achieving success, but studies show that grit, hard work, and determination are just as important. And another study proves that dedicating enough quality, focused time to really any task or skill is ultimately what makes one an expert in something, more so than any other factor. So if you’re willing to put in the effort and stay the course, you can succeed. Period. The sad reality is that too few people are able to reach that level and remain committed, which is what sets apart those who can.

3. They’re willing to admit when they’re wrong. Success is never guaranteed, but experiencing setbacks along the way is basically a given. What differentiates those who ultimately fail from those who succeed is the ability to humbly admit where you went wrong, learn from your mistakes, and move on. Make the proper adjustments instead of dwelling on the setback and beating yourself up.

4. They’re willing to adapt. Getting too set in your ways and failing to see the bigger picture can be detrimental to success. Planning is important, but realize that few plans go off without a hitch, and the ability to roll with the punches is critical.

5. They know how to delegate, without micromanaging. Learning what to let go of and what to outsource is key, as it enables people who achieve success to focus only on the most important tasks that really can only be performed by them. Trying to shoulder everything is risky and is a surefire path to burnout.