Publishers Driving Traffic Through Instagram

Instagram is one of the toughest platforms to drive the traffic for the publishers as compared to Facebook and Twitter. But it has not limited the publishers from converting Instagram users into their readers. Instagram has evolved from being a fancy app for photo sharing to a base for the customer and business interaction. It has introduced features like shoppable posts, stories, mentions and many other which makes it easy for the customers to connect with the businesses.

There has been a notable increase in the number of publishers on Instagram and the way they are coming up with interesting strategies to convert Instagram users into real-life readers. There are various ways to drive traffic from Instagram for publishers. You can look at the best ways to buy Instagram followers in 2019.

The publishers these days are using every Instagram feature at disposal for the marketing plan and getting more and more readers and subscribers. You can use Instagram stories to reach out to the wider audience who are not the followers and are not able to see the posts. It also makes it easy for the readers to go through the news in just a click without leaving the app or else go to the link in the bio. It is a great strategy for any publisher or business looking to drive traffic.

Just like offline methods, breaking the continuous text with a quote is working on Instagram as well. It is a perfect Instagram strategy to use quotes in the captions which depict the personality and inspires the followers. It is also necessary to add connecting captions or call to actions to the post. It becomes an important tool for users to reach out to the publishers.

With the release of Instagram stories highlight, most of the publishers and businesses have started using it for reaching out to the readers. Their best articles and contents are at display in this area which allows the followers to understand the style. Publishers are coming up with very different strategies which really leads to a high rate of engagement. You can look at examples of various magazines and publishers for that matter. You can use Instagram more than a method of marketing and instead of driving the force towards you through the snippets of your content.

You can appeal to the young and digital audience by engaging them in Instagram story polls. It allows building the relationship between the publishers and the users. It is the best strategy to go behind the scenes and make feel your audience part of your growth.

Videos are a much better source of driving traffic than posts. Most of the publishers miss out on video and gif content. Video content with a call to action, in the end, do wonder on Instagram and becomes an integral part of the publishing company’s social media marketing campaign.

This article gives you the inspiration to drive traffic through Instagram. This is the basic way many publishers are transforming their digital appearance.

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Elite Email Advertising: 4 Effective Email Marketing Strategies

Are you a Mailchimp email marketer looking to improve advertising effectiveness? Click here to learn 4 effective email marketing strategies to dominate inboxes.

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Check your inbox.

You probably have at least one email from someone soliciting your business. Email marketing strategies are constantly evolving.

Because they work. You can pump up your own sales with the right email.

Here’s how.

1. Make It Pretty 

People have predictable preferences when they read online. They don’t want to stare at huge blocks of text.

You can break up it by using images, bullet point lists, etc. If you decide to send out a weekly or monthly newsletter, you should think about hiring a designer to create a template.

Play around with different fonts and colors as well. Too often, business owners stick to the default email option.

Your message doesn’t need to look like a piece of art but it does need to be broadly appealing. Test it out the design internally before you ship it out to your customers.

2. Give Something Away  

Nobody can resist free stuff. One of the best ways to drum up interest in your company is to offer something for free or a severely reduced price.

You don’t have to give away your actual product. Let’s say you work in financial services. You can offer a free e-book about how to get out of debt or how to save for big purchases.

If you sell a commodity like hats, try offering a steep discount. You’ll recoup the money later on if the person becomes a repeat customer.

Send the offer to everyone on your email list. As long as you give people the option to unsubscribe, you shouldn’t worry about bothering people. Your customers want to hear about good deals!

3. Be Personal- Not Gimmicky 

Being too personal can backfire spectacularly. Businesses really aren’t your friend. So it seems strange when they try to rely on a sense of intimacy that isn’t there.

If you know a customer frequently buys product A, you can add them to a list that receives a message whenever product A is on sale. The message is personal because it caters to their specific interests but it doesn’t overstep.

Be careful addressing people by their first name. It can be off-putting for some customers. It depends on your industry.

4. Email Tips 

It takes skill to craft the perfect email. Whatever your content is, there are style tips that have been proven to be helpful.

For example, keep the subject line short. If it’s too long, people will be less likely to open your email.

Send the email at the right time. You want your customers to be in a relaxed, browsing mood when they see your message.

Finally, keep track of all of your data. Analytics are critical.

Do most customers open the email? Have your sales been affected? A Pipedrive Mailchimp sync can help you keep track of everything.

Winning Email Marketing Strategies 

The best email marketing strategies are fluid. Don’t bind yourself to a rigid idea. Your customers will appreciate a customized approach.

Check out our blog for fresh ideas. We can help boost your sales.

Financial Management: Why Hiring an Accountant is Beneficial For Your Start-up

 

In many ways, managing a start-up company is a lot like taking care of a young child. You have to meet its needs and ensure that every base is covered – with every mistake having potentially devastating consequences. It is the reason why many inexperienced business owners are overly cautious when it comes to making risky decisions for their company. That said, playing it too safe could very well stunt the development of your business, and make things more challenging to move forward.

For example, there are quite a few start-up business owners who would much rather deal with financial management on their own than hire an accountant. It is understandable as extra expenses are best avoided. However, hiring an accountant could prove to be beneficial for your start-up, especially if you go for quality services, such as those provided by accountants Central London offers.

Accounting is complicated – hiring a professional will help on multiple fronts

There is no denying the fact that managing finances can be a very complicated matter. It does not help that the paperwork can often pile up, and while many issues can be fixed with enough time and effort, a layer of complexity can make things much more challenging than they have to be. An accountant will be able to deal with both the legwork, as well as the complexity of the problems you are facing. The best part is that while your accountant gets the job done, you can observe and learn how and why they do the things they do.

Accountants give you the freedom to focus on other aspects

When you are dealing with your own finances, it can often feel like financial management alone is more demanding than most other aspects of running a business. Unfortunately, it can lead to other critical elements being ignored as you are forced to put all of your focus and attention on getting the paperwork for your finances finished.

By hiring a professional to get the job done for you, it will free up valuable time and resources, allowing you to focus on developing your company. It also has the added benefit of allowing you to take a break from management, as your health is more important than any business.

Accountants can and will keep costs low

Last but certainly not least, hiring an accountant is not just for managing financial paperwork. They are also there to offer insight, giving you a new perspective on how to move your company forward. With their advice, you can keep costs low and minimise the risk of managing your business in a volatile industry.

The number of benefits when it comes to hiring an accountant can vastly outnumber the potential risks. No matter the size of your business, a quality accountant is one of the key components of success. Why bother making it more challenging for yourself if you can hire a professional, reducing workload and risk all at once?

Boost Your Sales With These Simple Tips

Although there is no clear cut strategy that will skyrocket your sales instantly, there are tips that actually work at improving your sales. Wouldn’t it be great if you found all these effective tips in one article? Well, this article will give you all the tips you need to get your sales where you want it.

1. Set Goals

Goals motivate people and keep them on track. Set monthly goals for your business and work towards achieving them. These goals should be geared towards improving your sales. If you do not have a website for your business, your first goal could be creating a website by the end of the month. The next goal may target a certain amount of traffic for the website. You should also make sure that your goal is feasible. Setting unrealistic goals and not achieving them makes it difficult to set another goal. Although your goals should not be overly ambitious; they should challenge you.

2. Use high impact low-cost marketing strategies

You do not need to break the bank to get the word out about your business. There are lots of strategies to use to get your business to your target audience. One of these is content marketing. Now, there are many online platforms to share content. You can create high-quality content about your products and services. It should answer all the questions a reader may have about your product. You should also present the value of the product or service to the reader.

Another strategy is to use short videos. People love visuals and videos are a good way to get through to your market. Create short but impactful videos that can easily be viewed and shared online.

Another thing is to optimize your business for local searches. Google has made it easier for you to establish your online presence. You can make your business optimized for local searches by using NAP or creating Google+ pages. When you appear in local searches, people are able to reach out to you easily. For instance, if you run a B2B wholesale business, other companies who will need your products will prefer to get the products from companies close to you. You can be their ideal supplier if you appear in their local search.

3. Get Reviews and testimonials

You should also get as many testimonials as possible. Try to get feedback from your customers and use them to improve your business. You should also project the positive reviews to attract other customers. Make use of review websites as well.

4. Take advantage of social media

Social media is a great marketing tool for businesses who take advantage of it. Whether you are a B2B wholesale business or B2C business, you can use social media to your advantage. People spend most of their time on social media these days. Wouldn’t it be great if people would see information about your business while they leisurely scroll through their news feed? Popular social media platforms such as Facebook, Twitter, and Instagram make it easy to engage potential customers.

You can create pages on social media to start a community for your business. It is easier to share more information about your products or services if you establish a social media community for your business. These communities will give you the opportunity to answer queries concerning your products or services.

5. Improve the quality of your goods and services

The quality of your products and services serves as a form of advertisement. People are more confident about recommending your business if they know that you offer the best. Customers also will come back to you if they like the service you render. It is important that the products or services your business offers are up to the standard of the industry. In the end, you will be offering your customers value for money. For instance, a cheese company can improve the quality of their cheese to attract a bigger market.

6. Observe and monitor trends

Your business falls under a larger category or industry. There are lots of people doing what you are doing. You cannot operate a business in a vacuum: not knowing what others are doing. In the same way, you cannot be oblivious to the trends in the industry. You need to know these trends to fuse them into your business. Your customers will not be attracted to what you offer if you lose touch with society. They need to experience the trends when they patronize your brand.

Apart from monitoring the trends in your industry, you also need to monitor marketing trends. As technology advances, marketing trends are being developed to meet the technological advancement. Make sure that whoever is in charge of marketing constantly update their marketing technique.

7. Offer a time-sensitive promotion or sale

Sometimes, you need to discount your products or services to get the attention of the consumer. Since there are lots of people offering that product or service, people will be attracted to your products if they know they will be paying less for a standard product. If they are satisfied with what you offer, they will come back to you even after the promotion. Clearly define your parameters when it comes to promotions. Let your customers know the duration of the promotion.

8. Pricing

Setting the right price is very important. Do not set a price that is too high for what you offer. Your customers need value for money. They will feel ripped off if they realize that what you are offering is not worth the money. In the same way, you should avoid setting prices that are too low. Prices help customers to gauge the value of your service or products. Putting a low price on a product that could be priced higher will create the impression that your products are low-quality.

Sometimes, you should raise your prices when you are trying to increase sales. This requires a lot of work since you need to give your customers a good reason why they need to spend more for that product. If you do this very well, the high price will put a greater value on your business since lots of people believe that high prices mean higher value.

Hack Marathon- Think, Innovate and Build

There is a misconception in everyone’s mind that hackathon is basically to hack something (due to the word hack) or it is only related to coding but it is basically to build a prototype for your idea and problem statement in an innovative way in given time. The word “hackathon” is a portmanteau of the word “hack” and “marathon”, where “hack” is used in the sense of exploratory programming, not its alternate meaning as a reference to computer security. A hackathon is an event, usually hosted by a tech company or organization, where programmers, students and sometimes even professors get together for a short period of time to collaborate on a project. The participants work rapidly and often work without sleep to achieve their task, as the events generally only last 24 hours or take place over a weekend. Here, you don’t have to invent something but rather you have to give an alternative approach to solve the real-world problems in an innovative way keeping in mind the basics requirements of the user who is going to use it. It is all about learning and teaching, solving problems, meeting like-minded people, building something innovative, collaboratively pushing the limits of technology.

To conduct or participate in a hackathon online, there are many platforms available where you can conduct or participate. Some examples of hackathon platforms are: datahack, codechef, hackerearth, mettl, etc., where all upcoming hackathons and current on-going events are shown. In hackathon there are two rounds, one is idea phase round and second is actual hackathon (Online and offline both). All you have to do is read their problem statements carefully and answer their questions. Afterwards if they like your idea then they will inform you via email and then actual hackathon begins. Sometimes colleges and companies organize their own hackathons so visit their websites independently to take part in. Also, there are rewards for those who participates and outperform with his skills and different rewards according to the positions they achieved at the end of the event, where reward is generally a cash prize and some goodies too with various other opportunities.Some types of hackathons:

  • For an application type- Some hackathons focus on a particular platform such as mobile apps, a desktop operating system, web development or video game development.
  • Using a specific programming language, API, or framework- There have been hackathons devoted to creating applications that use a specific language or framework, like JavaScript, Node.js, HTML5 and Ruby on Rails. Some hackathons focus on applications that make use of the application programming interface, or API, from a single company or data source.
  • For a cause or purpose- There have been a number of hackathons devoted to improving government, and specifically to the cause of open government.
  • For a demographic group- Some hackathons are intended only for programmers within a certain demographic group, like teenagers, college students, or women. Hackathons at colleges have become increasingly popular.
  • For internal innovation and motivation- Some companies hold internal hackathons to promote new product innovation by the engineering staff. For example, Facebook’s Like button was conceived as part of a hackathon.
  • Code sprints- In some hackathons, all work is on a single application, such as an operating system, programming language, or content management system. Such events are often known as “code sprints”, and are especially popular for open source software projects, where such events are sometimes the only opportunity for developers to meet face-to-face.

The most popular form of a hackathon is a physical or offline one. For the participants, a hackathon platform is perfect platform to explore new technology, work on a project they are passionate about, and build it in a short span of time. Anyone who can contribute to building a product can participate this. Organizations conduct hackathons to encourage creative problem solving, drive innovation, and build brand awareness. Many companies conduct internal hackathons within their organization to engage their employees and promote a collaborative work environment. Additionally, external hackathons help companies in finding and recruiting talented professionals at a lesser cost than traditional recruiting methods. Companies can assess potential candidates by their performance in a hackathon instead of going through tedious rounds of interviews.

In today’s digital world, the success of a business depends on its ability to sustain innovation. To meet growing customer expectations and beat the competition, companies must innovate fast and build new features to improve their product or service. The biggest advantage a hackathon offers is a structure to scale innovation and build new features. Concrete ideas derived from hackathons can help companies provide better customer experience and thus improve revenue.

Traditionally, the only way to be part of a hackathon was to be physically present at the venue. This meant that you’d miss all the fun and action if you couldn’t make it to where the hackathon was being held. Thanks to the internet, things have changed.

The emergence of the digital world and crowdsourcing platforms has made the concept of online hackathons possible. Hackathons can now be conducted online or offline, or as a hybrid. You can participate in an online hackathon from anywhere in the world.

In an online or virtual hackathon, all participants are remotely connected. Irrespective of their location, hackathon enthusiasts can participate and show their skills on an online hackathon platform using various tools. Thus, gives everyone the opportunity to participate, showcase their skills, and have fun.

For a company, these are the advantages of hosting a hackathon

  • Crowdsourcing business ideas and solutions
  • Increasing API adoption
  • Internal engagement
  • Engaging with developer community/ branding
  • Putting data to better use
  • Identifying tech talent

Engaged employees pursue ways to innovate, which can translate to improved quality, enhanced customer experience, brand building, increased profitability, or more creativity. They go the extra mile, align their career goals with the organization’s goals, steer better business outcomes, and boost workplace happiness and creativity. Thus, they are a great way to learn, make innovations, show your creative skills, to collaborate with external partners and get rewarded.

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Setting Up a Low-Cost Website For Your Business

Believe it or not, it is quite easy to create a low-cost website for your business these days. A website will let you comminicate with your customers as well as allow you to sell your products. So it is always a good idea to have a website for your small business.

Building a good website involves getting a domain registered and hosted, installing small business budget templates, and adding content. Back in the day, creating a website without the help of a coder and designer was impossible. But nowadays, you have many free tools that let you create a wonderful site, without the worry of spending a fortune on developers and designers.

In this guide, we’ll help you set up a small business website with as little cost as possible.

Get your website domain registered and hosted

A domain is basically the name and address of your website such as www.yoursmallbusiness.com. Since names can already be taken, you’ll have to search for a suitable name on a domain registrar and then purchase it. Normally domains cost not more than $10 unless you are buying an already used domain through auction. For a small business, it is recommended to get a fresh domain.

Once you have your domain, the same company you got the domain from can also help you host your website. Hosting is necessary because all your data needs to be kept on a server. For a small business, you should get a regular hosting package that offers you at least enough storage space to upload your small business budget templates, a few pages of content, and a couple of videos.

Create a website using WordPress

Your domain registrar or hosting company will help you install WordPress on your site. When WordPress is active on your site, you can easily start designing your website. Just be sure to look for budget templates to save costs. There are literally thousands of templates to pick from when working with WordPress.

Populating your small business budget templates

Once you set up a template, you should be able to immediately start adding content on it. Content is key to growing your business on the internet. Be sure to also pick a template that gets regular support from its developers and is at least mobile friendly. The rest of the work is very simple. You’ll be picking colors for your theme, adding logos, and creating pages. All of these can be done from within the WordPress dashboard without technical know-how of developing or coding.

Seek professional help from freelancers

If you find it difficult to work with small business budget templates, seek help from freelancers available through platforms like Fiverr, or Upwork. Freelancers usually don’t cost a lot and they provide excellent services. You can also get content creators on the same platform if you are having trouble creating engaging content.

Let people know of your website

Once you have set up a logo, a good looking business website template, and some content, you can start sharing your website with existing users and customers. Let them know that you are finally available on the internet.

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Office Cleaning Mistakes You Need to Avoid

Cleaning the office is not easy given its size and the number of people using the space each day. It is vital for all employees to be responsible for maintaining their area and for your business. These are some mistakes they might make, and you need to remind them to avoid such errors.

Scrubbing spills on carpets

If you have a carpeted office, you need to maintain it well and keep it in perfect condition. It easily absorbs stains. Removing these stains is such a difficult task. Some people might panic when they spill coffee or red wine on the carpet. They will rush to scrub the stain in the hope that they will get rid of the stain. The truth is that this action will only make things worse. Scrubbing carpets will untwist the fibers and distort the carpet. The damage is also permanent. Put a towel on top of the stain and use a stain remover to get rid of the problem. You may also ask for help from professional steam carpet cleaners.

Using too much water for cleaning

Remind everyone not to use too much water when cleaning the upholstery. It can easily get damaged because of water as it does not dry out quickly. Water might also cause mildew and pose serious health risks. It is also crucial to not use water when cleaning items made from metal as it could result in rust.

Using a dry rag for dusting

If you use a dry rag to remove dust off the surface of any equipment or furniture, it could cause scratches. Use a soft microfiber cloth instead. It grabs and holds on to the particles. Besides, using a dry rag will only make you repeat the entire process, and it takes time.

Using different cleaning products

You need to check the ingredients used in any cleaning agent before using it. There could be contents that are damaging including bleach and detergents. They might damage the surface of the furniture. They also leave fumes that are not good for your health.

Vacuuming everything first

You might think that using the vacuum is the answer to all your cleaning problems. The truth is that when you vacuum without wiping down the surfaces first, it will only make you repeat the process several times. It helps if you wipe the surface thoroughly before vacuuming. You also need a high-quality and high-powered vacuum to ensure that you do not leave anything behind.

Spraying on surfaces directly

It is a common mistake that you need to avoid because it will only attract more dust instead of removing it. The best way of dealing with the problem is to spray the cleaner on a microfiber cloth first instead of spraying directly on the surface.

Improper waste segregation

You need to pay attention to waste segregation as you throw piles of trash away each day. You cannot do the job yourself. You also do not want your employees to do it. You need a junk removal company to do the job since they are experts in waste management. You can even ask them to deal with a garage clean out at home if you need such services.

Avoid these mistakes and have an excellent workplace for you and your employees.

Image: Unsplash.com

 

4 Ways You Can Spend Your Work Break

It’s important to remember that people aren’t robots, and if you want to succeed at work, it is vital that you take breaks. No one can concentrate for hours on end.

The question is, how should you spend your work break? There are four main options.

You can choose to play an online game briefly, opt to go for a walk and get some fresh air, talk to your colleagues in the break room, or even do some stretches near your desk. Doing these activities will improve your productivity, because you are momentarily allowing your brain to focus on another task.

1. Play an online game

Why not play an online game on your phone? Rather than spending time scrolling on Instagram, try a game that will force you to think creatively and even use your problem-solving skills.

If you are interested in the potential to win extra money, you now have the option to place online bets through a gaming platform such as Unibet. You can bet on any sport that you personally enjoy, whether it’s horse racing, baseball, basketball, or ice hockey.

An online game is both a quick and easy way to spend your break, as it will allow your brain to focus on another task and give you a much-needed breather from your work.

2. Go for a walk

If you don’t have a looming deadline, why not go for a walk as Huffington Post suggests? This is beneficial if you have been sitting down at your desk for long periods of time, and it may even give your mind the creativity boost that it needs, given that you are surrounding yourself in a new environment.

Plus, you will get some much-needed exercise, which is always beneficial for your health and wellbeing.

3. Talk to your work colleagues in the break room

People are social beings, and it is for this reason that The Muse recommends that you talk to your coworkers during your break. Why not spend some time in your company break room? These are individuals that you likely have to work closely with on some projects, and it would benefit you to get to know them better.

Not to mention, you may find that you get along so well that you become friends in the process.

4. Do some stretches

In the event that you don’t have time to step away from the office to exercise, considering doing some stretches, instead. As Healthline states, stretching improves your health and stops your body stiffening up from sitting in the same spot for far too long.

Keep in mind that no matter how busy you are, you can always make room for a 10-minute break. Once you go back to your work desk, you will realize that you are more productive and your mind will not wander as much, either. It was exactly what you needed in order to revitalize your mind and wellbeing on a daily basis.

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Take on The Clover Station 2 and See What it Can Do For Your Business Today

Many point of sale systems are available in market and clover is one of them. These systems come with customized hardware and software meant for retailers and traders for different purposes. The software available in these kind of systems are both server based and web based and some also offer an option of mobile POS attached as a countertop on units.

How clover POS station is beneficial?

A clover POS station can help any company, business, firm or organization in several ways due to which buying this system is worth investing in. It is really fruitful for small scale businesses especially if they want to stand out in today’s competitive market. With a simple POS station you can manage so many things and even carry out trading processes. So, here are some of the benefits that you will get with such station.

Easy to use: The main thing which make POS station so popular is it’s easy to use features. It is much easy in use and do not require any professional help near you. In fact, to help out the users a manual is also given so that in case you are stuck in any problem then can find out the solution easily.

Transactional abilities: These station are capable of accepting payments with or even without card. Along with accepting payments, it can also email, print, text receipts and even have an eye on in and out of employees. This system can also help with preparing transaction reports. Overall, a POS merchant account system can give better information about the customers to merchant about what they exactly want. This will help merchants to make strategies and policies so as to understand buying behavior of consumer.

Employee management: Along with managing inventory or stock, a POS software also allows its user to manage employees working in the organization. You are allowed to add as many employees as you want with system, tracking their shifts and also set permissions for users. There are many apps available online which are offered by POS station. These apps can be easily downloaded for time tracking and employee scheduling. Not only this, these applications can also be integrated with payroll service.

Best processing software: Almost all the point of sale system operate using Wi-Fi or with help of Ethernet. But, latest models like clover station 2 do come with best processing software and can even run in offline mode. This means, it can also run when internet is not working properly or down. So, this is one of the major benefits of investing in a POS station. With this feature there is nothing to worry about, as businesses will remain ensure that they can serve their customers in best possible and carry out all the sales related work.

Conclusion

With things getting so advanced day by day in market, if you are still depending on traditional system for billing process and other important sales work then it’s time to update. You must also have a point of sale system in your organization so that things can be handled easily.

How To Quickly Turn Your Sinking Ship Into A Profitable Business Again

Image Source: Lendi

Roughly 8 out of 10 businesses are wiped out within the first couple of years. It’s even worse when you look at who is still around after 10 years. Only around 4 percent of businesses don’t disappear into oblivion, which brings up something interesting because they can’t all have had it easy.

A huge percentage of those still around after a decade must have worked hard to turn their company around at some point. They probably thought they had failed more than a few times. It means you will be able to turn your business around too, so let’s look at some ways you’ll be able to do it.

Focus On Your Best Employees

Have you heard of the 80/20 rule? It states 80 percent of the results will come from 20 percent of the work. The same kind of thing could be said about your employees. They’re the most important chance you’ve got of turning things around and you’ll need to focus on them, but don’t follow what most businesses do. For quick results forget about your worst employees. Spend your time improving the small percentage of employees who will bring you most of the results.

Keep Your Eyes Glued To The Books

As soon as you realise you’re going through a tough time you have to start glueing your eyes to the books. It’s very unlikely they’ll be wrong unless someone has messed up big time, but you won’t necessarily be looking for any mistakes. You want to keep an eye on the books because it will allow you to see opportunities where you can cut costs. Hopefully doing this can help you become profitable, but if it doesn’t you’ll still be able to extend your runway before it’s time to turn off the lights.

Start Listening To Other People

When you’re running a business it’s easy to think you’ll be able to turn everything around on your own. Would you feel embarrassed if someone else in your company came up with a solution you haven’t even considered? All great leaders will hire people smarter than them, and they’re not afraid to ask for help. Speak to everyone in your company and ask for their opinions on how you can improve things. Maybe it will be the janitor who saves the day.

Drop Things That Aren’t Working

This problem could crop up in a number of different ways depending on the business you run, but let’s just assume you deal with business clients. If any of them are wasting your time and causing you grief, you’ll need to let them go. You want to keep hold of your best clients because it’s where you’ll make the money. If you’re scared about dropping them straight away because you’ll initially lose money don’t do anything drastic, but as soon as you’ve found new clients cut your worst ones loose.

Reorganise The Structure Of The Business

Sometimes it’s not just about spending less money or selling more product each month. You might have to take a helicopter view of the business. Is it set up optimally at the moment, or can you make changes to improve things without compromising the end product? Can you merge or eliminate certain departments? Will you need to let employees go? Your business might need to go through some major restructuring to grow your business and become profitable.

Streamlining Your Business

This isn’t just as simple as dropping a client or an underperforming product. You’ll really need to sit back and ask yourself what the business actually does. In a lot of cases, businesses try to focus on lots of things because they think it will make them more money. They don’t understand it would be more profitable to focus on only one thing. If you put one hundred percent of your effort into your core offering, your profits would suddenly shoot up. You need to re-evaluate your entire business model now.

It’s Never Too Late To Succeed

If there are other people in the same industry succeeding you have proof of concept. The only reason you’re not doing well is because of something you are doing wrong. It means there is still a good chance you’ll be able to turn things around, but you’ll have to act fast instead of waiting while you slowly sink. Look carefully at everything we’ve spoken about today and try to figure out which tips will be more likely to work for you.